Schema Markup Generator

What Is Schema Markup?

Schema markup is structured information that can be added to a webpage to help systems understand the meaning and type of content on the page. JSON-LD is one format commonly used to provide structured data.

Structured data should describe information that is actually present and relevant to the webpage. The generated output should therefore be reviewed before it is published.

What Is JSON-LD?

JSON-LD is a JavaScript Object Notation format used to represent linked data. It can be placed in a script element on a webpage.

Supported Schema Types

Article

Article markup can describe content such as a news article, blog post or other article-style page, provided the information accurately matches the page.

WebSite

WebSite markup can describe the overall website, including its name and URL.

Organization

Organization markup can describe an organization using information such as its name, website URL and logo.

Local Business

LocalBusiness markup can describe a physical business location when the information is accurate and relevant to that business.

How to Use This Schema Generator

1. Choose the schema type that matches your page.
2. Enter accurate information in the available fields.
3. Click Generate Schema.
4. Review the generated JSON-LD carefully.
5. Copy or download the generated code.
6. Add it to the appropriate webpage after checking that it accurately represents the visible content.

Does Schema Markup Guarantee Rich Results?

No. Adding structured data does not guarantee that a search engine will display a special search feature. Eligibility and appearance depend on many factors, including the page content and search engine guidelines.

Should I Add Information That Is Not Visible?

Structured data should accurately represent the page and its content. Avoid adding misleading information simply to create additional markup.